Case Study Details
FitPulse
Relaunched FitPulse with a community-first campaign that improved acquisition, onboarding, and subscriber confidence.
Challenge
FitPulse had a compelling app but lacked the brand clarity to compete with established fitness platforms. Its launch campaign underperformed, app-store ratings were weak, and new users were arriving with the wrong expectations.
Our Approach
We built the relaunch around participation rather than promotion. The strategy paired a 30-day community challenge with micro-influencer partnerships, clearer product messaging, and a redesigned onboarding journey that made the app’s value apparent from day one.
Result
Monthly downloads increased by 180%, the app-store rating moved from 3.1 to 4.6, and the challenge generated more than 12M organic impressions. Paid subscriptions grew by 65% as activation and retention improved together.