Case Study Details
Lumis Skincare
Built Lumis Skincare into a trusted wellness brand through creator education, testimonials, and paid media.
Challenge
Lumis had an excellent product range but struggled to explain why it mattered in a crowded skincare market. Generic content failed to build trust, and paid acquisition had plateaued despite a meaningful media budget.
Our Approach
We repositioned Lumis around skincare as a daily act of self-care. A creator-first content system introduced education, rituals, and visible transformation, while testimonial-led ad formats replaced polished product shots with more credible customer stories.
Result
Return on ad spend improved by 3.2× in the first 90 days. Organic reach doubled, the TikTok audience crossed 52K followers, and email open rates rose from 18% to 41% as the brand’s voice became more useful and personal.